Fear is ever-present in the world of business today. Companies are closing, people are being laid off, where trust has been destroyed in so many essential relationships – in the market, in the banking system, in the government’s ability to deal effectively with the crisis.
Fear is a virus that spreads from person to person, it is fed by the ever present bad news from the media, in the language that people start to use – crisis, meltdown, closures, unemployment, market shrinkage, volatility.
In such an environment confidence acts as a powerful antidote. Why? Because confidence cannot stand still.
It drives people to take action, to move forward, to create innovation and to seek new ideas and new ventures. It encourages people to maintain a positive ‘state’ or feeling about things and thus make decisions and take risks for change – which others in the grip of the fear virus cannot do. It encourages and supports people when they choose not to take part in the herd mentality of the recession.
Yes, things are bad – confidence is not an unreality pill – but things can only change when one has the confidence to act. All our decisions are fundamentally emotionally-based – what we decide and how we decide is driven by our feelings. It stands to reason that someone who is confident (based on proper reflection and defined goals) will make the kinds of decisions that will identify and exploit the opportunities that remain in the market place – leading to their success.