God I love good weather and it is 'cracking the stones' here in old Dublin town...loving it. The sun is shining and the summer is coming. But we have a question to ask ourselves.
Traditionally the summer is a time of rest and relaxation, the kids are off school, the traffic is lighter in the cities and we like to feel that the pressure comes off a little - we start to hibernate. We rationalise that people are on holiday, nobody wants to make decisions, everybody is away and so its ok to take it easier.
Not this year. There is no time to hibernate this year. By all means set a holiday date and take it. R&R is critical for mental, physical and spiritual relaxation - and more productivity as a result. Enjoy the break but before and after we cannot afford to take our foot off the pedal.
Holidays are not what they once were. People stagger holidays, some take winter holidays and others take it off-peak. So there are people working - decision makers are in place and doing business and so should we be.
Activate. Get focused, engage in even more focused activity, set a specific personal and sales objective for the summer season and reach it. Stay in the game when others head for the sidelines. It'll make all the difference to making the numbers when it comes closer to the end of the year.
So don't hibernate - activate.