Monday, 19 May 2008

Selling Smarter 6 - It's the WORLD Wide Web Stupid!

Welcome to the digital age - the evolutionary age - the age which sees the rise of a new set of values and a new type of energy. Communication, collaboration, synergies, networks - it's all about co-creation and the fabric of this new age is built on the Net.

The Internet has been with us so long now and it's so engrained in the fabric of our lives that to conceive of a time when it wasn't here is difficult. Our children are digital natives - they have grown up with technology and it infuses how they engage with each other and learn.

Many businesses have had websites for a long time - but they still remain brochure sites. Us talking at the customer.

My friend, Net visionary and one-time mentor Dr. Denis Waitley said that 'you can't afford to be road kill on the information superhighway' and yet many of us are still only at half-speed on that highway and the juggernaut of the next generation is catching up on us.

Your website today can potentially reach a global audience and with the advances of technology in this space allows us to do many more things than were possible even 3 years ago. We need to be using the Web to have a dialogue with our customers and not just a monologue.

We need to review our businesses to see what aspects of them can be done on-line - both to increase the speed and quality of our services and reduce our costs. We need to look at collecting lists of new potential clients (ethically) and then using the technology to take most of the work out of initial prospecting for us. We should look at creating 'client communities' through social networks that help us become facilitators and the network hub for our client and customer needs.

We have a responsibility to inform ourselves as to the technology and the potential that the Web and increased speeds of access to it can provide for us. The Web has gone mobile too adding an additional dynamic. This is not an option - this is a fundamental need to remain business critical.

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